Database Marketing

“AXIS and Database Marketing have made a big difference in the quality and quantity of data on our members. Our employees offer services and products that are important to that Member. In this way, the relationship becomes stronger.”

Georjeane L. Blumling
Vice President, Marketing & Public Affairs, AAA Tidewater Virginia

Database Marketing Highlights

Valuable data enables strategic and informed decision making
Segment your membership to identify unique member needs
Incorporate transactional data from all business lines to identify cross-selling opportunities
Use target-marketing techniques to design marketing promotions that reach receptive buyers
Design focused marketing programs to reduce mailing costs and extend marketing department programs
Append other data, such as demographic or click-stream to further narrow the focus of your promotions
Analyze renewal rates by recruiting method to eliminate high-cost recruiting with low retention
Profile your best customers to guide your new member acquisition efforts
Analyze and better understand non-renewals to help increase member retention
Create interactive queries or reports for the details behind a trend

AXIS Database Marketing gives marketing staff the tools they require to better understand your members. This enables you to better serve your members, and target promotional campaigns based on individual needs.

The Database Marketing database resides on its own Windows server, to provide faster responses time when users search for information. It is populated by your operational systems, or third-party data you want to append, such as demographics or areas of interest based on your website's statistics.

Database Marketing includes the following transactional data:

membership coverages
emergency road service usage
travel bookings
home/auto insurance sales
sundry sales (for example, merchandise, attraction tickets)
traveller's cheque sales
auto travel requests (for example, Triptiks, maps, tour and camp books)
hotel and car reservations
medical insurance sales.

You can view and analyze member information using Cognos PowerPlay^®, Database Manager Query, and Database Manager Client Inquiry.

Database Marketing has import and export functionality, to populate the database with data not available in your AXIS system (for example, third-party demographic data, or page visits on your website) and export data to other tools to further explore the data.